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The installer growth system

Fill your install calendar. Build the system that keeps it full.

We connect your advertising, landing pages, CRM, instant SMS and email follow-up, and human appointment booking so qualified leads move from first click to booked estimate without falling through the cracks.

  1. Stage 1 · Attract

    Attract better opportunities.

    Meta campaigns and generator-specific landing pages are designed to turn local homeowner demand into trackable opportunities.

    • Meta advertising campaign setup, management and testing
    • Generator-specific landing pages tailored to your service area
    • Lead qualification and source tracking built into the funnel

  2. Stage 2 · Convert

    Turn leads into booked estimates.

    Every lead enters one system where form-based qualification, instant SMS and email follow-up, structured nurture, human outreach and reminders help move qualified prospects toward a scheduled estimate.

    • CRM and sales pipeline configured for your team
    • Speed-to-lead SMS, email, appointment reminders and no-show follow-up
    • Human appointment-setting follow-up to reach qualified leads and schedule estimates

  3. Stage 3 · Optimize

    Track what works. Improve the bottleneck.

    We connect the funnel so you can see what happens after the click and make decisions based on booked calls, opportunities and revenue — not just cheap leads.

    • Your lead data, funnel pages and account automations remain organized inside your system
    • Reporting and attribution across the acquisition funnel
    • Slack support, account updates and ongoing optimization throughout the engagement

Support that actually keeps you informed.

You get direct Slack support, clear account updates and visibility into what we're testing and why. When something in the funnel becomes the constraint, we focus on fixing that instead of adding complexity for the sake of it.

Frequently Asked Questions

What exactly do you offer?

Surge & Scale builds and manages a generator-specific customer acquisition system combining Meta advertising, landing pages, CRM integration, form-based lead qualification, instant SMS and email follow-up, human appointment-setting outreach, reminders, nurture and performance tracking. You handle the estimates, sales conversations and installations; we build and optimize the system that creates and works the opportunities.

Why does this system get results?

Because the system does more than generate a form submission. The ad, landing page, qualification form, CRM, immediate follow-up, human outreach, appointment process, reminders and nurture work together. That lets us optimize the full path from lead to booked opportunity instead of judging success only by cost per lead.

Will this work for my business?

The system is designed for residential standby generator dealers and installers with enough capacity to take on additional work, a viable service area and a team prepared to respond to leads quickly. Before working together, we review your market, capacity and current sales process to make sure the program is an appropriate fit.

I already get leads from Generac. Does this still work?

Yes. Manufacturer leads can remain part of your lead mix. Our system is designed to create an additional predictable acquisition channel while giving your team one CRM and follow-up process for keeping opportunities organized.

What does the guarantee cover?

Our guarantee is simple: add $150,000 in new standby generator sales within 90 days, or we refund the eligible Surge & Scale program fees you paid. To keep it fair, we ask that you respond to leads quickly, follow up consistently, keep the agreed ad budget active, keep sales tracking reasonably up to date and have enough capacity to take on new installs. Advertising spend and third-party costs are separate. See the full guarantee details.

What sets this apart from normal lead generation?

Many lead-generation services focus primarily on creating the lead. We connect the advertising to the landing page, qualification form, CRM, immediate SMS and email follow-up, human appointment-setting outreach, reminders and tracking. That gives every qualified opportunity a defined next step and shows us where the acquisition system is actually losing momentum.

Who actually follows up with the leads?

The system handles the immediate SMS and email response so new leads are acknowledged quickly. Human follow-up then works to reach qualified homeowners, have the conversation and schedule an estimate with your team. Your company handles the estimate, closing process and installation.

How do I get started?

Tap Check If You’re a Fit and answer the short application. If your business looks like a fit, you'll be able to book a call to discuss your market, current lead flow and growth goals.

Add $150,000 in new generator sales or you don't pay.

A complete acquisition and follow-up system for residential standby generator installers.

Check If You’re a Fit

The application only takes about 60 seconds. Guarantee details